Do you know what happened last year? Get hyped up with what went down in 2017, what drinks were created, who won, and specially the after party!

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Tahona Winners 2017
  • Tahona Winners 2017 cocktail
  • Winners




Design & enact a project to improve:

● Sustainable practices

● Local community interaction

● Bar staff wellbeing




● The 10 project teams (up to two bartenders per team) invited to Mexico for the Grand Final




● Winner receives an award of $50,000

● Winner becomes a Tahona Society ambassador

● Continuing access to Altos’s marketing resources...


Together we will build a better bar culture


At Altos we spend a lot of time thinking about how to improve our distillery, our tequila-making process and our way of doing business. And we don’t mean increasing efficiency, reducing costs and increasing profit. We mean making everything better in the long term. Making working conditions better for our employees and partners; taking better care of the people of the Jalisco state where we work; and caring for the environment around us.

As we travel the world meeting bartenders, we are finding more and more who share our values and who want to make similar improvements in the bars. We know because we’ve spoken to you, part of our familia, about this subject. And we’re convinced now is the time to do something - just look at the popularity of reducing the use of plastic straws (which do not biodegrade and end up in the sea). And so, the Tahona Society wants to work with you to achieve something fantastic.